Privacy and Cookie Policy
Last updated: 7 August 2026
Dave Shaw’s Private Hire respects your privacy and is committed to protecting your personal information. This policy explains what information is collected, why it is collected and how it is used when you contact Dave or use this website.
Who is responsible for your information?
Dave Shaw’s Private Hire is the data controller responsible for the personal information covered by this policy.
Dave Shaw’s Private Hire
4 Kirk Bridge Lane
New Mill
Holmfirth
HD9 7LG
Email: Dave@daveshawsprivatehire.com
Telephone: 07889 202481
Information we collect
We may collect personal information when you:
• complete an enquiry or quotation form
• contact Dave by telephone, email or WhatsApp
• request or make a booking
• use this website and consent to analytics cookies
The information collected may include:
• your name
• telephone number and email address
• collection and destination addresses
• journey dates and times
• flight information
• the number of passengers and amount of luggage
• accessibility requirements or other information needed to complete your journey
• correspondence relating to your enquiry or booking
• technical information about how you use the website
Please only provide information that is necessary for your enquiry or journey.
How we use your information
Your information may be used to:
• respond to enquiries and provide quotations
• arrange, confirm and complete bookings
• contact you about your journey
• keep appropriate booking, payment and business records
• meet legal, tax, insurance and licensing requirements
• deal with complaints or disputes
• maintain the security and operation of the website
• understand how visitors use the website and improve its performance
Your information will not be sold to other organisations.
Dave Shaw’s Private Hire does not currently use your information to send marketing emails or text messages.
Our lawful bases for using your information
Depending on the circumstances, information is processed because:
• it is necessary to take steps at your request before entering into a contract, such as preparing a quotation
• it is necessary to fulfil a booking or other contract with you
• it is necessary to meet a legal obligation
• there is a legitimate business interest in responding to enquiries, managing the service, maintaining appropriate records and protecting the business
• you have provided consent, including consent to the use of Google Analytics cookies
Where consent is the lawful basis, you may withdraw it at any time.
Who we may share information with
Information may be shared only where reasonably necessary with:
• website hosting, email and other technology providers
• payment, accounting or professional service providers
• regulators, licensing authorities, insurers, law enforcement agencies or other public bodies where required by law
• Google, where you consent to the use of Google Analytics
Some providers, including Google and WhatsApp, may process information outside the UK. Where this happens, the provider is responsible for using an approved legal safeguard for the international transfer of personal information.
We may also disclose information where necessary to establish, exercise or defend a legal claim.
How long we keep information
We only retain personal information for as long as it is reasonably required.
As a general guide:
• enquiries that do not result in a booking may be retained for up to 12 months
• booking, payment and accounting records may be retained for up to six years after the end of the relevant financial year
• correspondence relating to a complaint, insurance matter or legal dispute may be retained for as long as reasonably necessary to deal with that matter
• Google Analytics information is retained in accordance with the retention settings applied to the Analytics account
Information may be retained for longer where required by law, an insurer, a licensing authority or an ongoing legal matter.
How we protect your information
Reasonable technical and organisational measures are used to protect personal information against unauthorised access, loss, misuse or disclosure.
No internet transmission or electronic storage system is completely secure. Although reasonable precautions are taken, absolute security cannot be guaranteed.
Your data protection rights
Depending on the circumstances, you may have the right to:
• ask for a copy of the personal information held about you
• ask for inaccurate or incomplete information to be corrected
• ask for your information to be deleted
• ask for the use of your information to be restricted
• object to certain uses of your information
• receive information you provided in a portable format
• withdraw consent where processing is based on consent
These rights are not absolute and may not apply in every situation.
To make a request, email Dave@daveshawsprivatehire.com. You may be asked for information needed to confirm your identity.
Google Analytics and cookies
This website uses cookies and similar technologies.
Essential cookies may be used where necessary for the website to function, maintain security or remember your cookie preferences. These cookies do not require consent.
With your permission, the website uses Google Analytics to understand how visitors find and use the site. Google Analytics may collect information including:
• pages visited
• approximate location
• device and browser type
• referring website
• time spent on the site
• interactions with website content
Google Analytics must not be activated unless you accept analytics cookies.
You can accept or reject analytics cookies using the website’s cookie controls. Rejecting analytics cookies will not prevent you from using the website.
You can change or withdraw your cookie choice at any time using the cookie settings available on the website. You can also delete or block cookies through your browser settings.
Google’s use of information is governed by its own privacy policies.
Links to other services
This website may contain links to third-party services, including WhatsApp and Google Maps. If you follow one of these links, the third party may collect and process your information under its own privacy policy.
Dave Shaw’s Private Hire is not responsible for the privacy practices of third-party websites or services.
Complaints
If you have concerns about how your personal information has been handled, please contact Dave first:
Email: Dave@daveshawsprivatehire.com
Telephone: 07889 202481
You also have the right to complain to the Information Commissioner’s Office:
Website: www.ico.org.uk
Telephone: 0303 123 1113
Changes to this policy
This policy may be updated if the services, website technology or legal requirements change. The latest version will always be published on this website.
